Every year the onset of spring slipped in the carnival of Cannes Lions International Festival of
Creativity organised in recognition of creative works of a host of outstanding creators from
all over the globe. This year, in the ‘Outdoor’ category, TBWA\MEDIA ARTS LAB, Los Angeles
and Apple Cupertino have been awarded the exalted Grand Prix accolade.
Creative horde
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The ‘Outdoor’ winners are broadly
categorised under four subcategories,
namely Gold Lions,
Silver Lions and Bronze Lions, in addition
to the top slotted Grand Prix being
conferred on Apple’s ‘World Gallery’
iPhone 6 campaign. Among the remaining
winners who scooped Gold Lions for their
outstanding Outdoor works included
Alghanim Motors for Honda Accord GPS;
Millimed Thailand for Throatcil, Coca-Cola
created by Ogilvy Paris, to name among the
outstanding award-winning works.
The Grand Prix winning campaign of
Apple was a visual showcase for the
photographic capabilities
of the iPhone 6. The US-originated
campaign invited users to take photos
with their phones then enter them into
a competition and the best 162 images
were blown up into billboards and
displayed around the world. Some leading
agencies from India, such as Creativeland
Asia, McCann Worldgroup India, Grey
Worldwide India, DDB Mudra Group,
Ogilvy and Mather (Mumbai)
and others bagged the prestigious
creative international awards under all
three different categories of Gold,
Silver and Bronze.
Led by Juan Carlos Ortiz, president &
CEO, DDB Latina & creative chairman
of DDB Americas, the jury of judges
who elected the winners comprised some
of the recognised names in the world
of advertising. This year, Outdoor Lions
attracted 5037 entries, making it the
most popular category at the festival. The
jury awarded a total of 1 Grand Prix, 46
Golds to 19 separate campaigns which
came from 13 different countries across
the globe.
