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Outstanding ‘OUTDOOR WORKS’ recognised

Every year the onset of spring slipped in the carnival of Cannes Lions International Festival of Creativity organised in recognition of creative works of a host of outstanding creators from all over the globe. This year, in the ‘Outdoor’ category, TBWA\MEDIA ARTS LAB, Los Angeles and Apple Cupertino have been awarded the exalted Grand Prix accolade.

Creative horde
The ‘Outdoor’ winners are broadly categorised under four subcategories, namely Gold Lions, Silver Lions and Bronze Lions, in addition to the top slotted Grand Prix being conferred on Apple’s ‘World Gallery’ iPhone 6 campaign. Among the remaining winners who scooped Gold Lions for their outstanding Outdoor works included Alghanim Motors for Honda Accord GPS; Millimed Thailand for Throatcil, Coca-Cola created by Ogilvy Paris, to name among the outstanding award-winning works.

The Grand Prix winning campaign of Apple was a visual showcase for the photographic capabilities of the iPhone 6. The US-originated campaign invited users to take photos with their phones then enter them into a competition and the best 162 images were blown up into billboards and displayed around the world. Some leading agencies from India, such as Creativeland Asia, McCann Worldgroup India, Grey Worldwide India, DDB Mudra Group, Ogilvy and Mather (Mumbai) and others bagged the prestigious creative international awards under all three different categories of Gold, Silver and Bronze.

Led by Juan Carlos Ortiz, president & CEO, DDB Latina & creative chairman of DDB Americas, the jury of judges who elected the winners comprised some of the recognised names in the world of advertising. This year, Outdoor Lions attracted 5037 entries, making it the most popular category at the festival. The jury awarded a total of 1 Grand Prix, 46 Golds to 19 separate campaigns which came from 13 different countries across the globe.