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RISHANG lights up ‘China Sign Promotion’ to
strengthen regional cooperation in signage industry

Themed as ‘One Belt One Road’, RISHANG Optoelectronics Co has launched ‘China Sign Promotion’ in association with Shenzhen Sign Culture Research Institute to strengthen the cooperation and communication among professionals between the central and western regions of China. Let’s take a glance of this groundbreaking promotional drive.

It all kick started with a press meeting in the conference room of Shenzhen Journalists’ Association on August 9, 2015. And it was followed by an opening ceremony held on the very next day on August 10 in the headquarters of RISHANG Optoelectronics Co in Shenzhen wherefrom the journey of ‘RISHANG l China Sign Promotion’ fagged off to cover 10,000 km in a span of 31 days, benefiting 320 million industry professionals directly or indirectly.

The team of RISHANG Optoelectronics Co and Shenzhen Sign Culture Research Institute drove down the roads around Nanning, Kunming, Lijiang River, Lhasa, Qinghai, Shanxi, Henan, Hubei, Hunan and other places during the month-long promotional programme. The team exclusively met with local industry organisations, business firms, media personnel, industry experts and scholars to push the acceleration of growth in the country’s signage industry to the westward. Seminars, forums, company visits and a string of other exchange programmes were the key activities carried out during the course of the promotional drive, which strengthened the cooperation and communication between the professionals based in central and western regions of the country.

Founded in 2007, RISHANG Optoelectronics Co Ltd is one of the leading Chinese companies, engaging in vast activities of research, production, sales & services, LED advertising, strip illuminations, among others. This ISO 9001-certified company is an exclusive supplier of illuminated signage materials to big sporting events, cultural festivals, shopping malls, hotels and many others for related projects. The company’s dedication to excellence is persistent. They take LED advertising, stripe illuminations as core products to research and dedicated to providing systematic and professional LED light boxes, signage and stripe illuminated solutions.

Moreover, the company’s ‘RISHANG l China Sign Promotion’ is indeed a tactical move making joint effort with their partners based across both central and western regions. The promotional drive also pushed forward the act of energy conservation and emission reduction to shoulder a common responsibility among professionals in bringing ‘green’ or eco-friendliness to the industry.