INTERNATIONAL CAMPAIGNS  Home › International Campaigns › Astounding interior graphic wraps of a landmark Dutch shopping centre Markthal in Rotterdam (The Netherlands) is an all-in-one shopping, working, and living space that sits underneath a 40-meter-high arch made of natural stone and glass windows, covering an area the size of two large soccer fields. ‘Horn of Plenty’ by artist Arno Coenen features images of oversized produce that line the interior walls of the mixed-use development of the building. Designed by Rotterdam-based architectural firm MVRDV with property developer Provast and architect Winy Maas, the indoor market is wrapped using graphics printed on 4,000 coated aluminum panels each measuring 1.5x1.5 m. Individually designed by the shop’s research department, the panels are lightfast, bendable, and can be cut into any desirable shape. Antalis helps transform seafront luxury of apartments Coala Supertack is 96 micron high tack self-adhesive PVC for hard-to-stick surfaces. Using this material, supplied by Antalis UK, a dull and unwelcoming reception of a complex of seafront luxury apartments in England has been transformed into a striking, tropical statement piece guaranteed to make a lasting impact on visitors. As Coala Supertack can be printed using solvent, latex or UV inks, stunning graphics used in fabrication of the reception lobby of the seafront luxury apartments were churned on HP Latex 360, with no need for additional varnishing or finishing techniques. Specialised 53 ft graphics on mobile refrigeration truck What it moved fans during the recent National Hockey League (NHL) was a bit beyond games as an ice rink for the California’s second outdoor hockey game impressed and pleased fans. The NHL’s specialised 53- foot mobile refrigeration unit was ferried on a four-day trip from Toronto to Santa Clara as the truck travelled south to Texas and Los Angeles before driving up to the Bay Area because of the threat of snow. The smartly branded truck was wrapped promoting NHL. Adshel rolls out a network of 3,000 beacons across Australia Leading outdoor major Adshel keeps rolling out a network of 3,000 beacons across Australia. Beacons are small, wireless devices that communicate with nearby smartphones through Bluetooth. Shopping centre retailers have been adopting the technology as a form of push marketing to attract passing customers. It will be the country’s first, large-scale, data-rich outdoor advertising product. Adshel’s beacon network will initially take a ‘Listen and Learn’ approach to build customer and advertiser insights. The network will ultimately give advertisers with beacon-enabled smartphone apps the ability to send geo-targeted marketing to consenting customers when they’re in the area. Blow Up Media’s breakthrough in digital poster at Leicester Square Blow Up Media, one of the leading large-format OOH companies in the UK, launched a breakthrough in digital giant posters - the first digital screen that can be placed on temporary building wraps. Using the latest technology, the screen is light enough to be placed on scaffoldings or wraps, can be customised to any size and can also be adapted to fit any building or scaffolding structures. The screen being installed is ‘The Stage,’ a 36 sq m in size providing customised solutions for all of its individual sites. With 8mm pitch pixellation, this new generation of screens offers advertisers and agencies a far crisper image than has previously been possible. YCD Solution creates 360o LED display experiment in Israel Digital media solution provider YCD Multimedia has installed more than 300 video screens ranging in size from 42 to 65 inches throughout a Shufersal shopping complex in Israel where housed 26 movie theatres. The screens show movie trailers, promote merchandise, and create a stimulating atmosphere for visitors to experience the 360o display. YCD I Wall video screen serves content to 122 of the screens, arranged as five large video slices of up to 35 screens each. Two of the video slices form the digital menu boards for the concession stand tempting customers with a selection of popcorn, candy and sodas. Twickenham Stadium sported new look to host Rugby World Cup As Great Britain hosting the Rugby World Cup later this year, Twickenham Stadium, which is known to be the home of English rugby, will be the focal point for world media and rugby fans from around the globe. Keeping this in mind, Service Graphics, one of the UK’s leading providers of marketing and communications solutions, has updated rather the stadium’s drab concrete exterior. And the result was a series of vertical banners printed on KAPA tech, supplied by Antalis, which were fixed onto 51 vertical columns that circumnavigate the stadium. This immediately transformed the building’s façade to create a dramatic visual identity that has since become a permanent feature of the stadium. The challenge in the project was to find a substrate that would be strong and durable enough to withstand the elements, while being light enough in weight for more flexible handling and installation onto the 32 M high pillars. Top