|
|
|
INTERNATIONAL CAMPAIGNS
Home ›
International Campaigns ›
Interactive billboards address
domestic violence
UK-based charity firm Women’s Aid uses digital billboard featuring the
bruised faces of women to draw public attention with the words ‘Look
at Me’ as pedestrians look at the billboard the bruises start to heal.
Engineered by WCRS, the interactive billboards installed in different parts
of London city use facial recognition technology that can recognise people
paying attention; those who look at the billboard get feedback via a live video
feed that runs along the bottom of the ad as a visual ticker-tape, registering an
increasing number of viewers. Post production of the campaign is handled by
Smoke & Mirrors and Ocean Outdoor is the OOH player behind it.
Buses ply carrying Cadbury’s
lenticular printed ads
Just recently, buses in London impressively donned with Cadbury’s
latest ads of Marvellous Smashables chocolate bar printed using
lenticular technology. It was not just an ordinary graphic ad
campaigns wrapped on moving buses. The graphics in the ad created an illusion
showing that the chocolate bar is exploding into small pieces. With the use
of lenticular technology, OOH specialist Talon and media agency PHD have
transformed a standard bus T-side advert into something really exciting and
impressive.
AGFA Graphics’
Anapurna revives
600-year-old
temple door
graphics in Japan
A Buddhist temple in the World Heritage
Site near Kyoto in Japan, was originally
constructed back in the year 998 AD as
an exclusive villa, but destroyed major portion of
it in a fire in 1336 and revived the lost graphics
in 2015 (November) using AGFA Graphics’
Anapurna 2050i. Yes, it’s the Anapurna printer
that recreated the temple’s door graphics. The
challenge was that even
regular doors are rarely flat
on their own, but in case of the
Japanese temple, things got
more complicated as the doors
were intricately carved and
normal printer wouldn’t able
to print on it. Anapurna 2050i,
using a 3D printing tool, allowed the ink to be
printed on a irregular door surface using ‘white ink’
to recreate the original white parts on the door.
Jack Daniel’s
bottles protruded
out of billboards!
General
Motors’ (GM)
Renaissance
Center Headquarters,
a signature element of
Detroit’s skyline, was
adorned with a massive
GMC advertising
wrap for the Detroit
Lions’ appearance
in Monday Night
Football broadcast on
ESPN recently. GMC
is official truck of the
league. The graphic
work, which included
the GMC’s brand logo
atop the network’s
game logo was done by
i.M. Branded, a Michigan-based automotive showroom graphics
experts. It took five i.M. Branded staffers a week to install
the wrap, which was lit at night during the game throughout
September. The wrap was about 280 ft tall and 125 ft wide,
perforated using vinyl window film applied to the exterior of
glass that allowed people inside the building to still see through.
The film is similar to looking through a screen door.
|
|
|
|
|
|
|
|
|
