March April 2025

A campaign from ad agency Leo Burnett in the UK is the new installment of McDonald’s ‘Breakfast, done properly’ campaign. Radio executions use language to prompt listeners to picture the breakfast they already have stored deep in their…

In a significant milestone on its journey toward manufacturing excellence, ColorJet has achieved the ZED Gold (Zero Defect, Zero Effect) Certification under the Ministry of MSME’s Sustainable Certification Scheme. This achievement…

Constantly offering a comprehensive range of machines and equipment to the tune of increasing demands of sign makers and graphic arts professionals in India, CDI (Colors Digital India) introduces three new printers at Media Expo Mumbai…

O2 and its agency-of-record VCCP have unveiled a 360-degree campaign centred around life’s greatest moments. At the heart of the project across the UK is a hero ad titled ‘First Breath’, which captures a newborn baby’s first moments and…

MARS-owned Dreamies’ marketing drive ran across social media and OOH, with activations featuring models of cats in varying poses which can be found hanging on billboards, climbing drainpipes and on rooftops across London. The fibreglass…

KFC launched the latest installment of its surreal ‘Believe’ campaign, which this time saw a man inducted into a cult and transformed into a piece of fried chicken. Developed by creative agency Mother, the work followed on from a series of…

In London, BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were powered down to mark Earth Hour on March 22 at 8.30pm. The outdoor locations were joining other prominent landmarks including the…

Beer brand Corona has heralded the start of British Summer Time (BST) with a new OOH campaign paying homage to the traditional wedge of lime served with its drinks. Devised by parent company ABInBev’s in-house creative agency DraftLine…

Tesco Mobile launched a new OOH campaign that aims to make Mother’s Day more inclusive. The campaign, devised by creative agency BBH London, encouraged the public to call their mother on March 30. It included targeted executions based on…

Frozen food brand McCain had taken over Outernet London, a digital exhibition space at Tottenham Court Road, as part of its ‘Let’s All Chip In’ campaign. Led by PHD and Grand Visual, with the former agency behind media planning and buying,…