May June 20

The results in the 7th drupa Global Trends Report, drawn from a survey conducted before the outbreak of global COVID-19 and postponement of drupa 2020 to April 2021, show a global industry that remained positive but reflected more…

Bram Stoker’s gothic masterpiece Dracula is the century-old gift that keeps on giving, not only to fans and film producers but also to marketers. The executives at BBC Creative were looking for a fresh take on the classic tale as a way to…

McDonald’s, whose marketing has been tilting increasingly toward minimalism in its European advertising, has launched an outdoor campaign that’s both subtle and loaded with swagger. The ads created by Leo Burnett London mentioned nothing…

Maldives Marketing & PR Corporation (MMPRC) has launched an outdoor brand visibility campaign in Italy to promote the destination. Through the campaign Maldives promoted as the most desirable tourist destination for the Italian market.…

Latest OOH campaigns Oatly in North America is about smart and witty quips about the advertising itself. Some of the ads are consecutive, making the viewer frantically look around the subway car for more. Originally a Swedish oat drink…

Brisbane-based Bailey Print Group, one of the leading signage companies in Queensland, has prioritized coronavirus-related signage jobs. Queensland’s signage player prioritises coronavirus-related signage jobs. A range of floor stickers,…

Life size WANTED posters with an image of Facebook CEO Mark Zuckerberg have been plastered around Canada as part of an outdoor advertising campaign by watchdog group Friends of Canadian Broadcasting. The group has praised Australia’s recent…

MIMAKI Engineering has introduced a new UJV100-160, a roll-to-roll UV-curable inkjet printer – with maximum width of 162cm, available in limited areas from March 2020. With two newly developed heads, the newly unpacked UJV100-160 offers…

Designed for high-quality and repositionable graphics that stick to non-porous surfaces, HP announces the launch of a new easy-to-install, removable and repositionable adhesive fabric virtually with no residue. The special adhesive is…

Agfa has announced new upgrades in its UV LED inkjet hybrid workhorse—Jeti Tauro H3300 LED. The inkjet system now comes in a four-colour version (CMYK), which reaches sellable ‘production’ quality in a mere three passes. The six-colour…