For showcasing its flagship products and capabilities, FUJIFILM has recently opened its first Demo Centre
in India at Mumbai. The centre is designed to give a real time experience of the company’s large-format
printing prowess, demonstrating a portfolio of its high-end printers including the latest version of
Acuity LED 1600. SIGN & GRAPHICS sheds a spotlight on what all demonstrating at the first flagship
demo centre of FUJIFILM in India.
In addition to the company’s
unconventional range of largeformat
printers, the first demo
centre of FUJIFILM in India is featured
with a ‘customer gallery’ showing print
samples churned on Acuity printers using the
award-winning Uvijet inks. At the landmark
inauguration of the demo centre of around
three-crore investment, Yasunobu Nishiyama,
managing director, FUJIFILM India Pvt
Ltd, said, “Our objective of opening a demo
centre in India is to give a ‘live’ experience
of our printers to our customers as ‘Seeing
is Believing’. Highlighting their world-class
printing technology, he further mentioned
that FUJIFILM is committed towards
providing the best user experience. The demo
centre will serve as training ground for the
company’s existing customers, providing
provision for testing new substrates.
Products on demonstration
Including the latest version of Acuity LED
1600, printers shown at the demo centre
consist of the whole gamut of wide-format
inkjet (WFIJ) printers from FUJIFILM.
Upgraded recently, the new version of
FUJIFILM Acuity 1600 is a versatile largeformat
LED UV printer with ultra-high
quality and application flexibility. “Our range
of Acuity printers has been a success with
their speed, quality and precision in work.
Moreover, they are energy efficient and much
kinder to environment. We look forward to
adding more products to our demo centre,”
asserted Yasunobu Nishiyama.
New features in the upgraded Acuity 1600
consist of its fast printing mode
capable to run at the speed of 355 sq
ft/hour, which is more than 50 percent
faster than the previous model, addressing
customers’ demands for faster job
turnarounds and lower output cost. Also
shown at the demo centre is Acuity
Advance Select, an all-in-one mid range
FUJIFILM UV inkjet flatbed printer,
which gives outstanding performance and
quality in production of POP graphics and
creative printing jobs.
Acuity EY of FUJIFILM is a flatbed printer,
a true breakthrough in wide-format UV
digital imaging technology, offering perfect
combination of near photographic print
quality, production output and investment
cost. And these large-format printers at the
demo centre can print on a wide spectrum
of rigid and flexible media for unimaginable
range of applications. Using FUJIFILM’s
award winning Uvijet inks, the Acuity
printers offer exceptional quality and they
are truly affordable and offer faster return.
Growth projected
Since the graphic art business is one of
the most important drivers of growth for
FUJIFILM, the company is now looking at
achieving 15 percent growth by the financial
year 2016. In this, opening of its first demo
centre in the country is the company’s novel
initiative in the WFIP segment. With the
landmark initiative, FUJIFILM wants to
further strengthen its presence in the graphic
art industry in India and increase its revenue
with a more significant contribution coming
from this segment.